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Anna Fashion Paradise is not only the online gift store but also a specialized company of hand embroidered home textile products. Established in May, 2004, the company’s mission is to preserve the old traditional of embroidery art, and encouraging its evolution to the production of highly crafted embroidered products that fit the needs of contemporary life while bringing employment to the poor.

Gabrielle, a female French scholar specializing in the studying of Oriental Cultures, wrote: “In many places, people have transmitted through generations, an extraordinary art by painting in threads, making lotus flower bloom on silk, butterflies hover on blue water surface. Vietnamese embroiderers are more skillful than the Chinese in their use of sewing with the fine lines and their methods of mixing colors…”  
 

Hocquard, an author had said about the embroidery at the end of 19th century: “The Vietnamese embroiderers were very clever in distributing color on silk to create the harmony on embroidered pieces without any hard contrast.”